In 1998, snowboarder Franz Bittmann, bought his third snowboard jacket in three seasons, and true to form, the new jacket did not even last through the first weekend of riding before seeing the same jacket on the slopes. Being a self-made man with an entrepreneurial spirit he decided to solve the problem himself. He went out and bought some fabric and a pair of scissors and began creating personalised outerwear called Eleven. The Eleven clothing design team still work by the same ethos: being ahead of the game in creativity, offering the freshest and most unique clothing styles, being on the cutting edge of technical performance and the detailing of garments.
