Five Four Clothing was started by Andres Izquieta and Dee Murthy, initially started in December 2001 out of a dorm room at USC. Andres and Dee wanted to start a clothing line that symbolized their hip hop lifestyle and interests. Thus Five Four was created to personify their lifestyle, one of a multicultural upbringing in a modern world pursuing the life of success. The name Five Four started off of a saying "one" which means "one love". Hence, five minus four equals one. Five Four's underlying meaning symbolizes unity and the multicultural world we live in today.