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Freshjive was formed in 1989 and has become the oldest independent fashion clothing company still active. Freshjive originally centred itself around skateboarding, surfing, snowboarding, music, nightlife and all that was LA inner city life. Freshjive was the first to bring DJ culture, hip hop culture and dance music parties to the US skate and surf clothing industry. Now still there and producing some of the dopest styles for t-shirts, hoods, jackets and jeans around be sure to check Freshjive clothing.