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Gumball 3000 Order By: Age Name Price Category In the summer of 1999 Maximillion Cooper revived the spirit of the The Cannonball Run and the Gumball Rally by combining the racing element with nightly parties and layovers at luxury hotels and so Gumball 3000, the most fashionable rock ?n' roll car event ever was created. Maximillion's background as a competitive BMX freestyler, skateboarder, and mountainbike rider, explains why the Gumball rally is always filled with action sports legends; including skateboard legends Tony Hawk, Bam Margera and Bucky Lasek, Freestyle MX riders Travis Pastrana and Carey Hart, Snowboarding legends Tara Dakides and Tina Basich, and BMX King of Dirt Cory Nastazio amongst others! Maximillion Cooper attended the prestigious St. Martins College of Fashion in London with peers, including Alexander McQueen and Stella McCartney. It was a logical progression for Gumball 3000 to move into the urban fashion market, if you want Grease, Glamour and Guts from a clothing brand then G3K has it all.
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