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RVCA pronounced roo-kah was conceived by the company founder and designer, PM Tenore. PM's vision was to create a design driven clothing brand without compromising its roots in an active lifestyle. Somewhere between contemporary and active, where RVCA would be free from the passing trends of the street, skate and snowboard and surf clothing industries. As RVCA grew, so did the Artist Network Program - an ongoing program to showcase the talent of established as well as unknown artists who inspire our generation. Through the course of this program, RVCA donates partial proceeds from
designs sold to each artist's charity of choice. Artist involved include Ed Templeton, Neil Blender, Ben Horton, David Choe and Neck Face.